Holiday Parks in Cornwall
Cornwall Holiday Park has become one of the great national associations. Generations of families, from the turn of the century onwards, have abandoned Cornwall’s cities to head for two weeks summer vacations on the British coastline.
The Holiday Park had a rather humble beginning, basically offering accommodation, entertainment and food all under one roof, more frequently than not on the border of a big conventional seaside town like Blackpool, Skegness or even Great Yarmouth. Trevornick
These vacation parks were very popular with families searching for cheap holidays, at a time when overseas travel was expensive and unobtainable for a big proportion of the overall public.
However as overseas travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant that Cornwall vacations no longer provided the value that has been such a unique selling point for lots of the parks that are popular. Together with the new found competition from guaranteed sunlight, cheap accommodation, food and drink, UK holiday parks came under increasing pressure.
The tough occasions that faced the industry were definitely compounded by a shift in understanding of the holiday park encounter. When you mentioned vacation parks people started to consider the popular TV series Hi-de-Hi rather than ending rounds of knobbly knees contests, donkey rides and crimson coat style entertainment. Unfortunately combined with cold and windy chalets and indifferent food!
Like many UK tourism business the independent and multiple vacation park owners started to find a reduction in the interest within their own vacation offering. The park owners came up with numerous solutions to counter the understanding and the improve the standard of the holiday park encounter.
Firstly the accommodation was upgraded. Clients were no longer happy with basic amenities, so holiday parks spent millions on enhancing accommodation facilities, from upgrading the rooms to developing penthouse flats with plasma TV’s, four poster beds and room services. This resulted in holiday parks giving a more upmarket feel to each of their accommodation and provided customers with a far greater selection of choice.
Second the entertainment offering shifted hugely. Some UK parks started to specialise in just offering special entertainment breaks. Top comedians, shows and musical acts have started to top the bill and themed evenings specialising in entertainment such as county western, 60’s revivals and dancing and sport breaks. Parks also have become better at targeting key groups such as adult weekends, family activity holidays or special nights such as stag and hen groups.
Thirdly the traditional three meals a day offering of parks has likely seen the best change. To accommodate to the shift needs of holiday makers more and more parks have started to provide self catering choices rather than providing half or full board and charging extra for meals. Some of the bigger chain parks also have gone even further and do not offer you any catering, simply inviting the restaurants and fast food places to supply food on the Park. However, because the parks themselves possess diversified, offering different items to different vacation economies, so has the catering, and some holiday parks now make a virtue of how they provide three top quality meals daily.
One example of a business who stayed before the match was Potters Leisure Resort. Since Cornwall’s only Five Star Independent Park they’d been investing to top quality infrastructure, entertainment and catering along with the first costs of the project have been rewarded with a reputation for top quality holiday park encounter.
But Potters are not the only firm offering top quality park style vacations. A growing number of improvements in Cornwall are building the lodge style accommodation away from the traditional holiday park centers of seaside towns. The inland lodge style improvements have moved away in the’playground’ picture and now provide champagne and hot tubs style rests in a calm and secluded rural environment.
Parks are springing up right across Cornwall on the coast and inland and more than ever before Cornwall holiday park experience offers something for everyone from traditional entertainment in Great Yarmouth, to five star luxury from the Cotswolds. With so much innovation in the industry vacation parks will continue to provide more of what the holidaymaker needs and desires – a top quality vacation experience.
Holiday Parks in Cornwall